Max Factor building at 1666 N. Highland Ave, Hollywood, in 1937

Max Factor building at 1666 N. Highland Ave, Hollywood, in 1937.In 1928, makeup maestro Max Factor moved his store from 1204 South Central Ave on the edge of downtown LA to Highland Ave in Hollywood. On November 26th, 1935 he opened his high-glamour makeup studio at 1666 N. Highland Ave. This photo shows us the front of the building in 1937. I love those charming window displays, with such attention to detail. I also like the detailing at the line separating the black marble with the white. I wonder if that star emblem is a subtle advertising: “Using Max Factor makeup, you too can be a star!”

Max Factor Building - Hollywood Max Factor Building - Hollywood Max Factor Building - Hollywood

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