Driving north on South Rodeo Dr, heading toward the Brown Derby, Beverly Hills, circa early to mid 1950s

Driving north on South Rodeo Dr, heading toward the Brown Derby, Beverly Hills, circa mid-1950sOh, those krazy kids! There are at least eight of them packed into (and onto) an MG (this a mid-50s “TF” model, so I assume this is a mid-50s photo) heading up South Rodeo Dr. in Beverly Hills. They’re probably too hip to go to the Brown Derby but if I were the one behind the driving wheel, you know that’s where I’d be heading.

Andie says: It is ’50 to ’55 – the license plate is yellow on black and starts with a number. In 1956 plates were black on yellow and there were 3 letters and 3 numbers. The colors were reversed in 1960 and in 1970 switched to yellow on blue still 6 characters. In 1978 they switched to 7 character plates.

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2 Responses to Driving north on South Rodeo Dr, heading toward the Brown Derby, Beverly Hills, circa early to mid 1950s

  1. David R. Ginsburg says:

    The style of license plates visible in the image starting with a number, then a letter, then four numbers ended on December 31, 1955, and the middle white car is a 1954 model-year Buick, so my best guess is that this picture dates to late 1954 or 1955.