Sardi’s opened in 1932 and was a very popular Hollywood Boulevard restaurant during its time. I was never really aware of its neighbors before. Apparently, you could start the evening at the Blue Room cocktail bar, then dine at Sardi’s, then finish the night at the Horton & Converse pharmacy searching for something to recover from it all. After Sardi’s closed, it later became a Chi-Chicago restaurant, and then in the 1950s it became Zardi’s Jazzland.
And if you look closely, you can see a neon sign for Al Levy’s Tavern, which was a popular place around the corner on Vine Street. I don’t know if we’re seeing a window reflection or a double-exposure, but it’s unusual…and odd to see two popular Hollywood venues in one shot.
Interestingly, this add spells “Jazzland” as “Jassland” which makes me wonder why someone didn’t stop and question it or if it was intentional.