Hollywoodland subdivision groundbreaking publicity photo includes a plow, mules and surveyors, circa 1923

Hollywoodland subdivision groundbreaking publicity photo includes a plow, mules and surveyors, circa 1923It was one thing to build the Hollywoodland sign to bring attention to the subdivision, but then the developers had to attract people to live there. It proved a tad more difficult proposition than they first anticipated. This is a publicity photo, complete with a plow, horses and surveyors, showing a groundbreaking ceremony—a far cry from what a similar photo would look like today. (circa 1923)

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