Parking cars at Bullocks Wilshire department store, Wilshire Blvd, Los Angeles, 1938

Parking cars at Bullocks Wilshire department store, Wilshire Blvd, Los Angeles, 1938From Life magazine, we have a glimpse into the good life in LA in 1938. The Bullocks Wilshire department store was the first to cater to the “carriage trade” (i.e. not walk-past-the-front-door shoppers) by building the main entrance at the rear. Shoppers left their car under the porte cochere where valets would park it for them. And as the customers bought various goodies, their purchases would be sent directly to the car so that the customers wouldn’t be lumbered with enormous packages. Could it be any more civilized? For the car buffs, in the above photo, we are looking at a 1938 Cadillac, 1937 Buick, 1938 Chevrolet in this picture.

Parking cars at Bullocks Wilshire department store, Wilshire Blvd, Los Angeles, 1938

See also: my Facebook album of photographs taken at the Bullocks Wilshire building in 2014: http://bit.ly/bwalbum

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5 Responses to Parking cars at Bullocks Wilshire department store, Wilshire Blvd, Los Angeles, 1938

  1. Louella Rehfield says:

    Fantastic piece of early L. A. Thank you for sharing & love, L&M.

  2. Denise Shelton says:

    If I could shop like this I might actually enjoy it. Especially if it was OPM!

  3. Carole Talaway says:

    I worked right across from the parking lot in the 70’s. It was all Rolls Royce, Mercedes and Cadillacs. Shopping there was a real treat. Always a class act.