Clifton’s was a mini chain of cafeterias that opened in Los Angeles in 1931 at the depth of the Depression. At first glance it might seem that opening a restaurant at a time when people could barely afford to feed themselves might sound crazy, but Clifford Clinton opened the first of his cafeterias shown here at 618 S. Olive Street (this one was called “Pacific Seas” and had a wild façade) with a “pay what you wish” policy, including eating for free if you had no money. Clinton realized that people may not have much, but they still had their dignity and wanted to pay their way if they could, even if it meant handing over one single penny. Many Angelenos may have starved had it not been for this generous man. This photo is dated 1960.
Color postcard showing the exterior of Clifton’s Pacific Sea’s Cafeteria:
It really must have been a sight to see in person!
Electric palm tree inside Clifton’s Pacific Sea’s Cafeteria:
Postcard of Clifton’s Pacific Seas Cafeteria,