A Chrysler (probably Imperial) is parked at the Paramount Pictures studio gate, Marathon St, Los Angeles, circa late 1940s

A Chrysler (probably Imperial) is parked at the Paramount Pictures studio gate, Marathon St, Los Angeles, circa late 1940sThese days, Paramount Pictures faces Melrose Ave, but back when this photo was taken, it the front of the studio was a block north on Marathon St. I doubt anyone could park their car directly out front of the famous studio gate, so I suspect this shot is staged — if only because I don’t see any studio guard telling the driver to “Move along, please.” My pal at the Petersen identified this car is a 1946-48 Chrysler, probably an Imperial, so let’s call this photo circa late 1940s.

This satellite image from May 2022 shows us that gate is now deep inside the studio.

 

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Nighttime view looking north up Vine St from Sunset Blvd, Hollywood, July 27, 1948

Nighttime view looking north up Vine St from Sunset Blvd, Hollywood, July 27, 1948This view looking north up Vine St from Sunset Blvd, Hollywood on July 27, 1948 makes me want to go for an after-dinner stroll just so that I could take in all those lights in real life: NBC radio, the Brown Derby, the Hollywood-Broadway department store, Tom Breneman’s Hollywood restaurant. We can even see the sign for Benson Fong’s first restaurant – Ah Fong’s – which opened in 1946 ahead of a second location in Beverly Hills. On my stroll, I’d also spend a moment to enjoy that atmospheric street light and semaphore traffic signal. Anyone care to join me?

 

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Looking north up Westwood Blvd to the Holmby Building on the northwest corner of Weyburn Ave, Westwood, Los Angeles, circa 1930

Looking north up Westwood Blvd to the Holmby Building on the northwest corner of Weyburn Ave, Westwood, Los Angeles, circa 1930We’re looking north up Westwood Blvd to the Holmby Building on the northwest corner of Weyburn Ave in the Westwood section of Los Angeles. On the southwest corner is Desmond’s, which someone described to me as an upper middle class menswear store. Look at all those buildings, freshly painted gleaming white, so pristine and bathed in all the endless Californian sunshine. Goodness gracious, what a utopia must have felt like, especially to people who had moved to the crowded, cold cities back east.

This is how roughly that same view looked in October 2023.

 

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Color photo looking north up Vine St from the Hollywood Blvd intersection, Hollywood, circa mid-to-late 1950s

Color photo looking north up Vine St from the Hollywood Blvd intersection, Hollywood, circa mid-to-late 1950sThere is no shortage of photos of the famous Hollywood and Vine intersection. Color photos are less plentiful, but you can still find them. But how many of them feature a gleaming white Jaguar XK-120 parked out front of the Broadway-Hollywood department store? My friend at the Petersen Automotive museum said the car falls somewhere between 1948 and 1954. The Capitol Records building opened in 1956, so I’m guesstimating this photo at circa mid-to-late 1950s. Whatever the actual year, I’m just jealous of the Jaguar owner because he found a parking spot so close to Hollywood and Vine.

Keith J. says: “Earliest possible date for this shot is 1960, because… second car from the right is a white ’60 T-Bird. In front of that, just peeking out with a tail fin, is a 1959 DeSoto. Parked behind your Jag is a 1958 Buick.”

This is how that view looked in June 2024. The store is now a building of condos, but otherwise, it’s not all that different. However, I don’t know what brand that white car is, but it isn’t anywhere near as stylish as the Jaguar!

 

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Color photo of moviegoers watching the premiere of “Back Street” at the Warner Bros. Theater, 6433 Hollywood Blvd, Hollywood, October 21, 1961

Color photo of moviegoers watching the premiere of “Back Street” at the Warner Bros. Theater, 6433 Hollywood Blvd, Hollywood, October 21, 1961I always enjoy seeing a photo of a Hollywood movie premiere, especially if it’s in color. This one was taken looking west along Hollywood Blvd from around Cahuenga Blvd. On October 21, 1961, Universal Studios held the premiere for their new movie, “Back Street” starring Susan Hayward and John Gavin at the Warner Bros. Theater. Those searchlights were powerful enough reach deep into the night sky – you wouldn’t want to accidentally stare into one!

The building that the Warner Bros. Theatre is in still stands, but the theater itself has been closed for decades. On the plus side, there are now shade trees. This image is from June 2024.

 

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Frigidaire showroom on the northeast corner of Hollywood Blvd and McCadden Place, Hollywood, 1930

Frigidaire showroom on the northeast corner of Hollywood Blvd and McCadden Place, Hollywood, 1930Yesterday’s post featured an Art Deco building on Highland Ave in Hollywood, so I thought I’d continue the theme with today’s post. This gorgeous building was the showroom for Frigidaire, the company whose refrigerators became the standard name for the appliance (in the same way that Hoovers became synonymous with vacuum cleaners.) And Frigidaire had a prime location for their showroom on the northeast corner of Hollywood Blvd and McCadden Place, which put it not far east of the Hollywood Hotel and Grauman’s Chinese. I don’t know when they opened the showroom, but this photo is from 1930.

Frigidaire showroom on the northeast corner of Hollywood Blvd and McCadden Place, Hollywood, 1930

It looks like the decor budget went all into the exterior because the interior wasn’t quite so intricate:

Frigidaire showroom on the northeast corner of Hollywood Blvd and McCadden Place, Hollywood, 1930

Frigidaire showroom on the northeast corner of Hollywood Blvd and McCadden Place, Hollywood, 1930

This is how that building looked in June 2024. Although it’s just a Starbucks and a souvenir store now, at least the detailing on the second floor is still around, so that’s something.

 

 

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Moxley’s dog and cat hospital, 940 N. Highland Ave, Hollywood, 1932

Moxley’s dog and cat hospital, 940 N. Highland Ave, Hollywood, 1932In the 1930s, even LA’s dogs and cats got a lovely Art Deco hospital to go to. Moxley’s dog and cat hospital at 940 N. Highland Ave, Hollywood, just south of Santa Monica Blvd. Dr. Moxley built this hospital in 1930 and he and his family lived in the apartment on the 2nd story. I do love the little touches on the exterior, such as the groups of three dots, the chevroning across the balcony, and if you look closely, you can see the bas-relief animals along the front of the building.

Moxley’s dog and cat hospital, 940 N. Highland Ave, Hollywood, 1932

And get a load of the Art Deco features on the inside!

Moxley’s dog and cat hospital, 940 N. Highland Ave, Hollywood, 1932 Moxley’s dog and cat hospital, 940 N. Highland Ave, Hollywood, 1932

This is how that building looked in May 2024. It’s still there, but a lot more plain. However, right next is a company called Wag Hotels, where pet owners can board or day-care their dogs and cats, so at least the neighborhood has continued the tradition.

 

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Looking west along Hollywood Blvd from Wilcox Ave, Hollywood, 1909

Looking west along Hollywood Blvd from Wilcox Ave, Hollywood, 1909Given how relentlessly urban and gritty Hollywood Blvd is these days, it can be hard to conceive that an afternoon perambulation down the boulevard could ever have looked as genteel as this. The view in this 1909 photo is Hollywood Blvd looking west from Wilcox Ave. Get a load of all that full, lush greenery on both sides of the sidewalk, not to mention those kids dressed up in their Edwardian finery.

I thought the auto-colorizer did a pretty good job bringing this scene to life.

This is how that view looked in May 2022.

 

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Color photo looking south down 7th St from Flower St, downtown Los Angeles, June 10, 1957

Color photo looking south down 7th St from Flower St, downtown Los Angeles, June 10, 1957It takes some imagination to picture a building like this existing in downtown Los Angeles, but thankfully we have this Kodachrome photo taken on June 10, 1957 to remind us what the heart of LA looked like once upon a time. We’re looking south down 7th St from Flower St. That lovely building on the left was called Martz Flats and was located at the southeast corner. It was filled with a number of different businesses, the most prominent being “Paris Embroidery.” I doubt you could find that sort of store anywhere in downtown these days. Well, that is to say outside the fashion district, perhaps.

** UPDATE ** – Built in 1890, the Martz Flats building came down in 1965 to make way for – yep, you guessed it – a parking lot.

This is how that same view looked in June 2024. Not a single embroidery thread in sight..

 

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Looking west down Hollywood Blvd past the CoCo Tree Cafe on the northwest corner of Vine St, Hollywood, Christmas 1932

Looking west down Hollywood Blvd past the CoCo Tree Cafe on the northwest corner of Vine St, Hollywood, Christmas 1932As an Angeleno motorist who regularly drives through the Hollywood and Vine intersection, I’d love it if once—just once!—it was this empty. In this 1932 photo, we’re looking west down Hollywood Blvd past the CoCo Tree Cafe on the northwest corner of Vine St. As far as I can tell, the Richard Neutra-designed CoCo Tree Café had opened that year and would occupy the corner spot until 1940, when Melody Lane took over. The white circle hanging from the lamp post was how Hollywood Blvd was decorated during the Christmas season when it was transformed into “Santa Claus Lane.” Each circular decoration featured a different motion picture star.

Here is a close up of one of those decorations:

Christmas decorations along Hollywood Blvd aka Santa Claus Lane, circa early 1930s

 

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