Starlets behind Hollywoodland sign construction

Starlets behind Hollywoodland sign construction
Two starlets helping to publicize the Hollywoodland Real Estate venture in 1923. (The Hollywood sign originally read “Hollywoodland” and was, essentially, a HUGE billboard to advertise the venture.) Notice the Hollywoodland sign still in construction behind the starlets. Ah, where would the age-old practice of Hollywood ballyhoo be without pretty girls to sit in ugly, dirty shovels?

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