Kress 5-10-25 department store, Hollywood Boulevard, 1934

Kress 5-10-25 department store, Hollywood Boulevard, 1934S. H. Kress & Co. was a national chain of 5-10-25 cent department stores. They operated from 1896 to 1981 but were most popular from the 30s into the 50s. This store stood on Hollywood Blvd (this shot is from 1934) right next to a “five-and-dime” competitor, J.J. Newberry. This Kress Building is still there, including the red neon sign at the top, and it’s been fully and beautifully restored.

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One response to “Kress 5-10-25 department store, Hollywood Boulevard, 1934”

  1. Claudia says:

    I have been reading “California falls into the sea” something written in 1937. This five and dime is mentioned in it. It’s a fearful and wonderful read -found it on my computer, concerning the coming great California earthquake.

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