The glamorous front entrance to the very upscale I.Magnin department store located in the Hancock Park part of Wilshire Boulevard. Customers arrived in their cars and were then escorted into the store by doormen. There they would meet a concierge, be seated at a lovely desk from where they would be pointed to wherever they wished to go. During this time (1930s) I. Magnin and Bullocks Wilshire were probably the two most opulent, exclusive stores in the U. S. aside from Bergdorf Goodman in New York. (The car out front is a 1941 Cadillac “Formal Sedan” which I guess dates this photo to the early 1940s.)