The lovely Rita Hayworth shills for the Westmore make up company. The Westmore family pretty much cornered the market on movie studio departments during Hollywood’s golden age.

The House of Westmore (6638 Sunset Boulevard), a beauty salon owned by the Westmore family of motion picture makeup fame. The father–George–started the dynasty and soon his sons followed suit:

• In 1921, Monte became Rudolph Valentino’s sole makeup artist. Later, Monte went to Selznick International where, thirteen years later, he worked on Gone with the Wind.

• Percy was at Warner Bros, starting in 1923.

• Ernest was at RKO from 1929 to 1931 and then at 20th Century Fox from 1935.

• Wally headed Paramount makeup from 1926, and Frank followed him there.

• Bud led Universal’s makeup department for twenty-three years.