Like Wil Wright’s, Currie’s was another popular chain of ice cream parlors. This one was at 100 N. Gale Drive, Beverly Hills (at the corner of Wilshire) and they certainly made sure you couldn’t miss it at night. Apparently, their 10 cent jumbo malts were the big thing—they mention it on all three sides of the building!  (1935)

And this location was on South Beverly Drive, also in Beverly Hills: