Wise Department Store, Long Beach, 1932.

Wise Department Store, Long Beach, 1932. PINHere in Los Angeles, we understand that lighting is everything. We also know that it doesn’t just apply to luminous faces projected up onto the screen, but for buildings as well. This is the Wise department store in Long Beach photographed in 1932. It stood at the corner of Broadway and Pine until its demolition in 1963.

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