In this 1938 photo, we can see Hollywood Boulevard looking west from Argyle Ave. “Vivacious Lady” starring Ginger Rogers and Jimmy Stewart is playing at the Pantages Theatre, and the streetcar tracks are clearly visible on the road. And look at that cute like of stores where the huge W Hotel is now. Back in the late 1930s, it was the showroom of a used car lot run by the Dodge Brothers.