When the Schwab brothers opened their pharmacy at the Sunset Blvd and Crescent Heights corner in 1935, I wonder if they knew how long its fame would extend, how we’re still fascinated with it, and how many of us wish it was still there for us to experience. I don’t have a date on this photo, but this is how I usually picture it, with its neon sign shining, beacon-like, into a dark Angeleno noir-y night.

Los Angeles City Directory, 1936: