8000 block of Santa Monica Blvd, West Hollywood, 1933
This is actually a close up of a larger photo showing the 8000 block of Santa Monica Blvd in 1933. I was struck by two things: look at the wonderful art deco detailing above the doorway of Olins & Sons Draperies! Also, the store next to Olins is the “Fearless Camera Co. & Cinema Sound Co.” I wonder what made them fearless. Did the go where regular camera operators feared to tread?
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Beautiful art deco on these buildings. Hard imagining that at one time, much of Los Angeles looked like this stretch of Santa Monica Blvd. with open spaces and fewer buildings.
I noticed that the Fearless company was advertising cinema sound equipment. A Mr. Fear, in the late ’20s, introduced and had designed a new 65mm camera that was also adaptable to 35mm
https://books.google.com/books?id=2aNMXaOSboAC&pg=PA72&lpg=PA72&dq=fearless+camera+company&source=bl&ots=6dt7puCop0&sig=B2hwbjWta7z5Xs85H4isVnFjaBo&hl=en&sa=X&ved=0ahUKEwi7woK__dTMAhVQ32MKHWZnA-AQ6AEILzAD#v=onepage&q=fearless%20camera%20company&f=false
His company also designed a Panoram Dolly that debuted in 1936 and quickly became standard studio equipment.
https://books.google.com/books?id=_J9HTLOI08wC&pg=PA126&lpg=PA126&dq=fearless+camera+company&source=bl&ots=6_ZsoJ4QDP&sig=ZJ7skbLJNwBpxHyegPnuhbA-f_o&hl=en&sa=X&ved=0ahUKEwi7woK__dTMAhVQ32MKHWZnA-AQ6AEIMjAE#v=onepage&q=fearless%20camera%20company&f=false
http://owyheesound.com/fearless-dolly.html
Thanks, Martin.
Jean