By 1953, the Hollywood studios realized they had to do something to get their audiences back into the cinema. That little wooden box in the living room corner—especially a certain zany redhead—was keeping them at home. So the movies went big and wide, and the first of them was “This is Cinerama.” On September 30, 1952, it debuted in New York where it ran for 122 weeks, and then came to Hollywood on April 29, 1953 at the Warner Bros. Theatre on Hollywood Boulevard, where this photo was taken.