Live advertisement with swimming pool for Sahara Hotel in Las Vegas, at Sunset Blvd and Doheny Rd, Beverly Hills, July 1953.jpg

Live advertisement with swimming pool for Sahara Hotel in Las Vegas, at Sunset Blvd and Doheny Rd, Beverly Hills, July 1953.This is pretty wild. After a few false starts in the 1940s, Las Vegas really began to hit its stride in the 1950s. In 1953, the newly opened Sahara Hotel (October 1952) pulled off an elaborate publicity stunt: a live advertisement on at the corner of Sunset Boulevard and Doheny Rd complete with swimming pool and (of course) and bathing beauties.

Live advertisement with swimming pool for Sahara Hotel in Las Vegas, at Sunset Blvd and Doheny Rd, Beverly Hills, July 1953. Live advertisement with swimming pool for Sahara Hotel in Las Vegas, at Sunset Blvd and Doheny Rd, Beverly Hills, July 1953. Live advertisement with swimming pool for Sahara Hotel in Las Vegas, at Sunset Blvd and Doheny Rd, Beverly Hills, July 1953.

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