Looking north on Vine Street from NBC Radio City, Sunset Boulevard, Hollywood, circa 1948

Looking north on Vine Street from NBC Radio City, Sunset Boulevard, Hollywood, circa 1948I do enjoy a night sky lit up with a buffet of neon lights. This circa 1948 shot show us Vine Street north of Sunset Boulevard where we can see the ABC television studio, Santa Fe railway booking office, Wil Wright’s ice cream store (red and white striped awning), Sy Devore’s clothing, The Broadway department store, Plaza Hotel, and Brown Derby restaurant. It just makes you want to take an evening stroll, doesn’t it?

Susan says: That Vine Street studio was not set up for TV broadcasting back then. ABC never did use it for TV broadcasting. It was home of ABC radio however. There were also a number of admin. offices in there. The sign over the building was just an over all ad for ABC – including radio and TV. The building was converted to TV after it was sold, and maybe not until Merv Griffin was going to broadcast from there. ABC used all sorts of studios around Hollywood in addition to what usable space there was when they first acquired the old Warner Brothers lot on Prospect & Talmage. We used General Service studios over on Las Palmas & Romaine a lot. Danny Thomas shot over on the Desilu studio on Cahuenga, just to name a couple studios.

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