I’ve often wondered what those wraparound moving headlines were called. I don’t know what other places called them, but when the Los Angeles Times collaborated with the Richfield Oil Co. they called it the “Electric Newspaper.” This shot is of the preview of the one erected on the Paramount Theatre Building at the NE corner of 6th and Hill streets, downtown Los Angeles, October 1931. It was four feet tall, and the service started at 7 o’clock every night and lasted until around midnight.