During the 20s and 30s, the Cocoanut Grove at the Ambassador Hotel was the ultimate in glam nightclubbing but by the 50s, not so much. The Sunset Strip clubs and Las Vegas had pulled crowds away, and television was keeping people at home. But apparently on this day in 1955, apparently a fashion show was enough to get them back again. The place looks packed!

Susan says: I would think this photo is somewhere from between the later 30s (those dress sleeves were popular in the later 30s as well) into the later 40s with the exception of the war years. This dress fashion was one I really abhorred in the later 40s – but I have to admit, I had a Juliette sleeve dress in 1940. I found it horribly uncomfortable, even just for the one night it was made for.

An imaginative promotional postcard of “The World Famous Cocoanut Grove”: