The Vogue Theater, Vogue Beauty Salon, and Vogue Market at 9325 Long Beach Blvd, South Gate, California, circa 1938

The Vogue Theater, Vogue Beauty Salon, and Vogue Market at 9325 Long Beach Blvd, South Gate, California, circa 1938I’m a sucker for a night photo, especially if it features some well-lit neon. The 9000 block of Long Beach Boulevard in South Gate (a few miles south of LA) featured a triple-whammy: the Vogue Theater, Vogue Beauty Salon, and Vogue Market. When this photo was taken, MGM’s “A Yank at Oxford” starring Robert Taylor was playing so we can date this to 1938, a year after the theater the complex opened. And I especially love that flourish atop the vertical theater sign. The locals could probably see it for miles.

Another shot taken that same night.

The Vogue Market, adjacent to the Vogue Theater on Long Beach Blvd, South Gate, circa 1938

The Vogue Theater, Vogue Beauty Salon, and Vogue Market at 9325 Long Beach Blvd, South Gate, California, circa 1938

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2 responses to “The Vogue Theater, Vogue Beauty Salon, and Vogue Market at 9325 Long Beach Blvd, South Gate, California, circa 1938”

  1. M. Mitchell Marmel says:

    Now THAT I woulda loved to see in color!

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