The Hollywoodland sign went up in late 1923, so I’m guessing this shot of the three men surveying the surrounding hills was taken in 1924. The sign looks fresh and the land completely undeveloped. If you look straight down from the “Y” you can see what looks to be that big white dot that I photo-blogged about a couple of weeks ago. It went up in late 1924 as part of Harry Chandler “White Spot of America” booster campaign, so this photo might be 1925. Either way, that’s a lot of land that won’t stay empty for long.
Advertisement for the Hollywoodland housing development in 1923:
‘A Delightful Residential District’…just what I’m looking for!
…and there’s that disc again, peeking over the ridge.