This is the Baine Building 6609 Hollywood Blvd, at Whitley Ave, circa 1928. I wanted to highlight it for a few reasons. Firstly, because it’s a gorgeous Spanish revival building, full of character and appealing detail like the triangular cutaway above the doorway on the corner. Secondly, it’s still there which in LA is a minor miracle. But I also because it was built for businessman Harry Baine who was the guy behind the creation of the annual Hollywood Christmas Parade. During the holiday season of 1928, hoping to promote his business, Baine renamed Hollywood Boulevard “Santa Claus Lane” and hired real reindeer to pull sleighs down the street. Here’s what I want to know: where did he find real reindeer in Southern California?
The Baine building in April 1927, when the tailoring firm of Watson & Son was the main tenant:
The Baine building in April 2018:
For shots of inside the penthouse at the top of this building, go HERE:
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