I do love me a shadow-soaked, neon-drenched LA noir photo. This one is of the Maxwell House Coffee and Mayflower Doughnuts at Broadway and 8th, downtown Los Angeles in 1937. All that blazing electric light looks like a beacon to night owls and insomniacs…not to mention femme fatales plotting wicked revenge. By day, however, the place looks like any old regular diner—as always, in Hollywood, lighting is everything:
As you ramble on thru Life, Brother,
Whatever be your Goal,
Keep your Eye upon the Doughnut
And not upon the Hole!
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Wise words to live by!