Gilmore “Gas-a-teria” self-service station, Beverly Blvd, Los Angeles, 1948.

Gilmore “Gas-a-teria” self-service station, Beverly Blvd, Los Angeles, 1948.Gilmore isn’t a name we see much of anymore but during the first half of the 20th century, it was everywhere. Not just the many gas stations but the Gilmore field and stadium and drive-in. In 1948 they opened the first self-service gas station on Beverly Boulevard. Because they didn’t need so many attendants, they could offer motorists a substantial saving of 5 cents a gallon. Eight islands with three pumps per island is alotta gas—it’s little wonder that this place became known as the Gilmore Gas-a-teria.

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