Sunset Plaza, the Sunset Strip’s first significant commercial development, circa late 1930s
In 1924, a developer by the name of Francis S. Montgomery built the first commercial development along the Sunset Strip (although it wasn’t called that at the time. Back then, Sunset Boulevard wasn’t even paved over.) He called it “Sunset Plaza,” a name that has stuck all these years. Judging by the cars parked around the plaza, this photo was taken in the late 1930s. Can you imagine how gleaming white it must have been when it was still brand new?
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What happened to those large white buildings on the hill?!
I think they’re covered in all that greenery.