Peppermint Life Savers promotional roadster made by Dodge in 1934
Before the pop-up ads online, before the massive billboards lining the Sunset Strip, before the brightly colored slides ahead of the feature at the local movie palace, advertisers needed to find a way to bring their message to the people. And what better way to do it in a car-centric city like Los Angeles but to get Dodge to make a roadster in the shape of your product – in this case a giant roll of peppermint Life Saver candies – and drive it all over town. It certainly would have caught my eye.
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The only “modern” equivelent I can think of is the Oscar Meyer “Wiener” mobile. Which I actually saw in the late 1960’s. Had the same impact on me as I’m sure this car did then. Unforgettable –
Looks like they made a hardtop and a convertible.
https://urlzs.com/XJgM
Oh! That’s kind of nuts that they’d make two versions!