After the obsessive, global coverage that “Cleopatra” received, it’s little wonder that 20th Century-Fox chose a large movie house to run it. The premiere took place on June 19, 1963 so it surprised me to see that it was still playing six months later at Christmastime. But I shouldn’t have been surprised. Turns out that Cleo had a seventy-two week run. That’s around 18 months, so it’s possible this photo was taken Christmas 1964. But that billboard on the side of the theater doesn’t look like it’s endured 18 months of weather. But don’t you love how Pantages’s vertical neon sign reads CLEOPATRA? I wonder if they did that for “Spartacus” which ran for 61 weeks, starting October 19, 1960.