It looks like Warner Bros. were going all out to promote their Joe E. Brown vehicle, “Top Speed” with half a dozen vertical banners hanging from their Warner Bros. Theatre on Hollywood Boulevard. The movie came out in the summer of 1930 and as we can see from the marquee, they’re still trumpeting the Vitaphone system of adding sound to movies. Obviously it worked because look at that line down the block. (Also note the store to the immediate right – we don’t see hosier stores anymore. Or perhaps we do except they’re now called Victoria’s Secret.)

The same theater (now empty) in March 2019: