In this aerial view from around 1930, we’re treated to a rare glimpse of what the Hollywoodland development looked like during its first decade. The famous sign (which we can see in the background) went up in 1923 to help promote what had been a project with only lackluster sales. Apparently Angelenos didn’t want to live in the Hollywood Hills! That wide road curving off to the left is Beachwood Canyon Drive, which is the main thoroughfare into Hollywoodland. As we can see, quite a few homes had started to fill the lower hillsides and the others higher up were still to be sold.
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