In this photo, we’re looking west along Hollywood Boulevard just east of the Vine Street corner. On the left we can see a sign for Dodge cars. On the right is the Pantages Theatre. It’s still around and today is a major live theater venue, especially for the big musicals that come to L.A. But back then it was a movie palace. What I find interesting is the huge vertical sign: “MAJOR STUDIO PREVIEW TONIGHT.” I thought those previews were always sneak previews but I guess not. This photo was taken in 1937 so now I’m wondering which movie it was. Heidi, starring Shirley Temple? A Day at the Races starring the Marx Brothers? Broadway Melody of 1938 starring Half of MGM’s stars?
Are you planning to publish a book about all of these unique places in LA? There was certainly enough of them.
You’re right, William, there are but I don’t hold the copyright to any of these vintage images and tracking them down would be a nightmare!