In this photo, we’re treated to the La Reina Theater at 14626 Ventura Blvd in Sherman Oaks lit up at night. The double bill was “Trade Winds” a United Artists picture starring Fredric March and Joan Bennett, and “Thanks for Everything” a 70-minute program filler from 20th Century-Fox starring Adolphe Menjou, both of which came out late December 1938. But what really caught my eye is the end of the marquee where it says “THURSDAY FREE 1939 PACKARD.” Did some lucky moviegoer that week go home with a brand new Packard automobile?
The La Reina is still around, but these days it’s a spa. This image is from May 2019. I’m pleased to see that the terrazzo in the foyer is still intact.
I used to work here from 1967-1972. I worked with Carissa Baldridge and Jackie Zietlow. I’d like to get in contact with them but I haven’t been able to. Mr. Ted Colvin was assistant manager and Louis Grimm was our theater manager. If you have any information on either one of them I’d appreciate it. Thank you, Linda Moore
In this photo, we’re treated to the La Reina Theater at 14626 Ventura Blvd in Sherman Oaks lit up at night. The double bill was “Trade Winds” a United Artists picture starring Fredric March and Joan Bennett, and “Thanks for Everything” a 70-minute program filler from 20th Century-Fox starring Adolphe Menjou, both of which came out late December 1938. But what really caught my eye is the end of the marquee where it says “THURSDAY FREE 1939 PACKARD.” Did some lucky moviegoer that week go home with a brand new Packard automobile?
Those”blues” are awful, made worse with white lettering.
I agree – it’s an unfortunate choice of color palette.
I used to work here from 1967-1972. I worked with Carissa Baldridge and Jackie Zietlow. I’d like to get in contact with them but I haven’t been able to. Mr. Ted Colvin was assistant manager and Louis Grimm was our theater manager. If you have any information on either one of them I’d appreciate it. Thank you, Linda Moore
Hi Linda, I don’t have any info on Carissa or Jackie, but you never when they, or someone who knows them, will come across this post.