Beverly Drive in Beverly Hills runs parallel to – and one block over from – its more upscale sister, Rodeo Drive. It’s where you shop if you can’t afford Rodeo Drive prices. This shot is from 1929, not long after Beverly Drive converted from being a residential street to a commercial one. And as we can see, right there in the middle of the action is a Piggly Wiggly market.

Joyce says: “America’s first true self-service grocery store, Piggly Wiggly, was founded in Memphis, Tennessee in 1916 by Clarence Saunders. In grocery stores of that time, shoppers presented their orders to clerks who then gathered the goods from the store shelves. This is a picture of that first store. You entered and went through all the aisles till you got to the check out.”