Southern California Marketing 101: If you’re going to sell oranges, build a big orange. This roadside stand stood on Foothill Blvd in Monrovia (east of Pasadena) in the 1920 – this photo was taken in 1924. As we can see from the sign, it was known as The Big Orange, so naturally out front they had a 10-foot orange to catch the eye of passing drivers, which I’m sure it did.

Here’s another photo taken the same day:

The Big Orange later became The Wigwam (because it was at the corner of Foothill Blvd and Wigwam Ave)