On November 26, 1935, beauty maestro, Max Factor, opened his grand Hollywood Makeup Studio at 1666 North Highland Ave, just down from the Hollywood Blvd corner. It quickly became a mecca for Hollywood beauties and rich studio wives. But i only recently learned what had originally been there: the Hollywood Fireproof Storage Company. It sure took some imagination to transform a rather plain and functional building into one of the most beautiful and enduring structures in Hollywood. Today it’s home to the Hollywood museum, which has restored it to its full glory.
This is how the Max Factor building (Hollywood Museum) looked in January 2018.
Oh? THAT Toberman! He also had a hand in building the Hollywood Bowl, Grauman’s Chinese Theatre, El Capitan Theatre, the Roosevelt Hotel, the Grauman’s Egyptian Theatre. Busy guy!
On November 26, 1935, beauty maestro, Max Factor, opened his grand Hollywood Makeup Studio at 1666 North Highland Ave, just down from the Hollywood Blvd corner. It quickly became a mecca for Hollywood beauties and rich studio wives. But i only recently learned what had originally been there: the Hollywood Fireproof Storage Company. It sure took some imagination to transform a rather plain and functional building into one of the most beautiful and enduring structures in Hollywood. Today it’s home to the Hollywood museum, which has restored it to its full glory.
In the 1920s the Hollywood Fireproof Storage Company also shared the space with a bowling alley.
https://i.imgur.com/LcPr5PE.png
The president of the Hollywood Fireproof Storage Company, Charles E Toberman went on to build the Hollywood Storage Co. building, now known as Iron Mountain.
https://i.imgur.com/7NAaLAX.png
https://www.sparefoot.com/self-storage/blog/5716-origin-of-self-storage/
Oh? THAT Toberman! He also had a hand in building the Hollywood Bowl, Grauman’s Chinese Theatre, El Capitan Theatre, the Roosevelt Hotel, the Grauman’s Egyptian Theatre. Busy guy!