Frederick’s of Hollywood in the old Kress department store, 6608 Hollywood Blvd, Hollywood, circa 1960s

Frederick's of Hollywood in the old Kress department store, 6608 Hollywood Blvd, Hollywood, circa 1960sA couple of days ago, I posted a photo of Hollywood Blvd in which I noticed for the first time that the streetlights in the 1960s each had five gold stars on them. And now I find this one from around the same time that also shows streetlights with the same decoration. This one is outside the famous/infamous Frederick’s of Hollywood. It opened in 1947 in the old Kress department store building by Frederick Mellinger, whose big claim to fame was that he invented the push-up bra. The store sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and more. They also did a huge mail order business.

This image of the Kress building and the blue-tiled one next door is from April 2019:

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6 responses to “Frederick’s of Hollywood in the old Kress department store, 6608 Hollywood Blvd, Hollywood, circa 1960s”

  1. Carole T. says:

    My girlfriend worked as a bookkeeper in the basement back in the 70’s. All the high class call girls & cross dressers bought their undergarments there.

  2. J Yuma says:

    Known as the “Hollywood Special ”

    https://youtu.be/WDvEWFCy1sQ?t=540

    They can still be seen at Streetlight Museum.

    http://bsl.lacity.org/museum.html

  3. Marjorie R says:

    That store used to be the only place I saw 4- and 5-inch heels. Now they’re everywhere.

  4. J Yuma says:

    They have one of the streetlights on display at the “Streetlight Museum.”

    https://bsl.lacity.org/museum.html

    It can be seen in the video

    https://youtu.be/WDvEWFCy1sQ?t=540

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