Looking east along Wilshire Blvd from Masselin Ave, Los Angeles, circa 1930s

Looking east along Wilshire Blvd from Masselin Ave, Los Angeles, circa 1930sIn this circa 1930s photo, we’re looking east along Wilshire Blvd from Masselin Ave. On the left, with the canopy extending across the sidewalk is the Wilshire Bowl, which was a nightclub popular with the Hollywood crowd. In 1942 it became The Louisiana before transforming into Slapsy Maxie’s. On the right, that white tower was Desmond’s department store and in front of it Silverwoods, an upscale menswear store. Those streetlights were exclusive to the boulevard and were called “the Wilshire Lantern.” I wish they were still around today.

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4 responses to “Looking east along Wilshire Blvd from Masselin Ave, Los Angeles, circa 1930s”

  1. What is the moderne building at extreme right?

  2. John E Fisher says:

    I call the street lights the “Wilshire Lady”, as each of the four edges of the decorative lamp is a nude bust of a flapper with a bobbed haircut. These 1927 cast-bronze masterpieces were removed from most of Wilshire Boulevard, but still exist between Park View Street and Figueroa Street.

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