In this photo we’re looking west along 6th St from Olive St in downtown Los Angeles. The photographer has his back to Pershing Square, which puts him right in the heart of downtown. The year was 1930, which means these Angelenos were only just starting to grapple with the reality of the oncoming Great Depression. I look at the people in old photos like this and wonder where they were going that day and how they fared in the years to come. In the far background we can see the spire of the beautiful Richfield Tower. It would have been a recent addition to the L.A. skyline when this photo was taken.
Look what they did to the Pacific Mutual Building. It is at the lower right in the foreground of the two photos. I was not torn down and rebuilt, but simply reclad to make it look more modern.
I thought that the Richfield spire was built in the 1950s.
By the 50s its days were numbered. It opened in 1929
https://martinturnbull.com/2013/10/31/different-views-of-the-richfield-tower-aka-richfield-oil-building-downtown-los-angeles-1929-to-1969/
Look what they did to the Pacific Mutual Building. It is at the lower right in the foreground of the two photos. I was not torn down and rebuilt, but simply reclad to make it look more modern.
Yes, the made it look more modern…but that doesn’t mean it looked better, does it?