Human billboard for MGM’s “Hollywood Revue of 1929” at Wilshire Blvd and Shatto Place, Los Angeles, circa June 1929

Human billboard for MGM's "Hollywood Revue of 1929” at Wilshire Blvd and Shatto Place, Los Angeles, circa June 1929Some bright spark in MGM’s publicity department decided that a great way to garner attention for the movie “Hollywood Revue of 1929” (the studio’s second feature-length musical, and one of their earliest sound films) was to create a huge billboard and get 16 chorines to climb up and pose on it. What could go wrong? So they built the billboard pictured here in a parking lot on the northeast corner of Wilshire Blvd and Shatto Place. As a feat of engineering, it’s actually quite impressive, but I wouldn’t want to be one of those girls risking life and limb to promote a movie. (A version of this event takes place in the first book in my Hollywood’s Garden of Allah series, “The Garden on Sunset,” when one of my characters, Gwendolyn, gets a job standing on this human billboard.)

Human billboard for MGM's "Hollywood Revue of 1929” at Wilshire Blvd and Shatto Place, Los Angeles, circa June 1929

Human billboard for MGM's "Hollywood Revue of 1929” at Wilshire Blvd and Shatto Place, Los Angeles, circa June 1929

This was the New York version at the Astor Theatre at 1537 Broadway:

MGM's "Hollywood Revue of 1929" human billboard in New York

That corner is still a parking lot. That tower in the background is the old Bullocks Wilshire department store (now a law library.) This image is from November 2020:

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2 responses to “Human billboard for MGM’s “Hollywood Revue of 1929” at Wilshire Blvd and Shatto Place, Los Angeles, circa June 1929”

  1. J Yuma says:

    At least the women in Hollywood didn’t have to wear all the extra weight on their heads like they made them do in New York.

    https://www.joancrawfordbest.com/29astortheaterrevue2.jpg

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