Looking north up Ivar Ave from around Selma Ave toward The Broadway Hollywood store and Plaza Hotel signs, Hollywood, circa mid 1930s

Looking north up Ivar Ave from around Selma Ave toward The Broadway Hollywood store and Plaza Hotel signs, Hollywood, circa mid 1930sThis mid-1930s photo from Life magazine shows us a slice of Hollywood that no longer exists. We’re looking north up Ivar Ave from around Selma Ave right in the heart of Hollywood. If it wasn’t for those hard-to-miss signs for the Broadway Hollywood department store and Plaza Hotel, that a row of houses could have been pretty much anywhere in Los Angeles. Those residences have been gone for decades. The store is now loft apartments and the hotel is now a retirement home, but at least they’re still there.

My thanks to David Ginsburg for his help in narrowing down the location of this photo.

This is roughly the same view in May 2022. Much of that block is now taken up with a development called Triangle Square, which offers affordable housing for LGBT+ seniors.

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2 responses to “Looking north up Ivar Ave from around Selma Ave toward The Broadway Hollywood store and Plaza Hotel signs, Hollywood, circa mid 1930s”

  1. Al Donnelly says:

    The street was actually MORNINGSIDE COURT running between DeLongpre and Selma where it terminated. The Ivar extension sat due west and jogged to meet the Cosmo alignment as it then turned south to Sunset. There were no houses on the east side of Ivar as far as I can tell…it was open parking areas behind the structures on Vine for the south half of the block (part of the old Stearns estate). Note the tight angle of this view.

  2. Al Donnelly says:

    The aerial photo showing this street of houses before the Stearns estate was broken up are posted on Bengston’s site here: https://silentlocations.com/2015/12/19/houdini-the-grim-game-more-hollywood-connections/

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