The PR department at 20th Century-Fox went into overdrive in their efforts to ensure that moviegoers were aware that “David and Bathsheba” starring Gregory Peck and Susan Hayward was playing at Grauman’s Chinese Theatre. All those vivid awnings would have been hard to miss. The movie had a star-studded premiere on August 31, 1951 ahead of a 4-week run. Those PR guys sure earned their keep that month. The movie was a huge success, earning twice its budget and becoming the 3rd highest grossing picture of 1951. See what 20-foot Technicolor cut-outs can do?
Color photo of the exterior of Grauman’s Chinese Theatre during the run of “David and Bathsheba”, Hollywood Blvd, Hollywood, September, 1951
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Zowie! When I first saw that photo I thought a ’60s episode of Batman had broken out!