Color photo of the Roosevelt-Good department store, Beverly Hills, circa late 1940s

Color photo of the Roosevelt-Good department store, Beverly Hills, circa late 1940sUntil I came across this photo, I didn’t know Franklin D. Roosevelt’s youngest son, John, owned a store in Beverly Hills. Partnering with Leland Good, he opened Roosevelt-Good, a department store that mostly sold ready-to-wear women’s and men’s casual and sports clothes. It opened in October 1948, and judging from the blue circa 1947 Plymouth facing the camera, I’m guessing this photo was taken not long after the opening because anything with the name Roosevelt was newsworthy. Oddly, I couldn’t find a specific address for the store, but I believe it was on Beverly Drive, south of Wilshire. (Feel free to correct me if I’m wrong.)

** UPDATE ** – SF_Historian on Twitter said: “It was located at 262 N. Beverly. The building is still standing (though remodeled). Of interest, Roosevelt quit the venture after less than a year to become president of the “Spray-a-Wave” hair product co. The store folded in 1949 and the location became a lamp store in 1950.”

You can read a contemporary article of the store in Time magazine.

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One response to “Color photo of the Roosevelt-Good department store, Beverly Hills, circa late 1940s”

  1. Bernard Lee says:

    Similar shot:
    https://www.flickr.com/photos/g_cliser/4351696925/
    Possibly building at 266 N. Beverly Drive?

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