Here we have a shot of the first block of Hollywood Blvd east of Highland Ave. From the 1941 Packard parked on the left, I’m guessing this is circa early 1940s. The building was home to two major tenants: the First Federal Savings Bank of Hollywood and Horton & Converse, which looks like a proper prescription pharmacist drugstore (as compared to a more generalist Schwab’s or Owl Drug.) But the sign that catches my eye is above the door on the left: C.E. Toberman. He’s largely forgotten now, but in this time he was a very big deal because he was a real estate developer involved in building many enduring Hollywood landmarks, including the Hollywood Bowl, El Capitan Theatre, Hollywood Masonic Temple, Hollywood Roosevelt Hotel, and both Grauman’s Chinese and Egyptian Theatres. Talk about leaving your mark in the world!
** UPDATE ** – Henrick H sent me this ad which shows that Toberman was the president of the bank, so it makes sense that his offices where there, too.
Advertisement for Hollywood developer, C. E. Toberman, 6780 Hollywood Blvd, Hollywood
That building is still there are largely intact. It does have, of course, different tenants. The pharmacist space seems to change every couple of years. This image is from February 2021 when it was the Museum of Dream Space (whatever that means.)
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