In 1925, Continental Baking Co. bought Taggert Baking Co. of Indianapolis, Indiana, and took their primary product – Wonder Bread – to the national level. But they had to convince the American public that slicing the bread wouldn’t dry it out. Hence: WONDER-CUT. (“It’s Slo-Baked.” Did slow baking make the bread softer? Fluffier? Longer lasting?) The photo of this promotional truck, fashioned to look like a giant loaf of Wonder-Cut bread, was taken in 1931 outside what was then the Museum of Science and Industry in Exposition Park which is now part of the California Science Center.
Here are some other shots taken that same day:
Looks like it’s decorated for a parade.
I never knew what the “Wonder” meant in their name before…it didn’t seem like the bread was all that wonderful!
“Airport and Airway Lighting Equipment” in “Hollywood” lettered on truck. I One-der what that might have been about.
Yeah, we know, the greatest thing since…..
Gordon