I love a night shot that glows with neon light. And the people at the then-newly opened Hamilton Diamond Company at 860 Broadway on the northeast corner of 9th St in downtown LA knew what they were doing. After all, nobody’s going to buy those jewels if they can’t see them. This photo was taken in 1930, when the Depression was really starting to hit, so selling diamonds that year would have been a hard slog. I also like the 5-lamp electrolier streetlight next to the semaphore traffic signal, neither of which we see in LA anymore.

The building is still there, but the store that the Hamilton Diamond Co. occupied is now gone. This image is from February 2023.