From the looks of the frenzied energy of this blurry photo, the opening of a Mode O’ Day dress shop was a big deal. Mode O’ Day was a national chain of California-based franchised stores so I’m guessing when this one opened in 1935, people knew about it. Or maybe they knew about those $2.95 dresses advertised in the window. This store was in a building at the corner of S. Hill St and Washington Blvd which is a few blocks south of the south end of downtown Los Angeles, which back then was probably a more vibrant corner of LA than it is now. It certainly was on that day!
You can read more about Mode O’Day here.
This is a shot of the building the store was in. Looks pretty nice to me.
Mode O’Day is long gone but the building is still there.
I saw the subject line on this one, and it brought back old memories of the Mode O’Day shop in Culver Center (in Culver City, of course). I used to go there when I was a kid, but by the time I was in high school, it was hopefully old fashioned.
Beautiful building. Nice to know it has not been torn down.
Thank God for that!!! Such a lovely work of art that building was and still is. I wish the old cars were still parked around it but I guess we can’t have everything. Thanks Patti
I’ve passed by this building countless times and admired it from ground level. The last photo (obviously taken from the catty-corner metropolitan courthouse) gives a greater sense of its grandeur. The recent paint job makes it stand out in a now shabby part of town.