I don’t know what these five girls were doing sitting on a Ford truck at the top of the California Incline overlooking Santa Monica beach, but if you put a bunch of pretty girls on a vehicle, they’re bound to be promoting something. The truck is marked “Life Guard” so maybe it was a promo for them? Or maybe the Incline had been closed for repairs and it was the city’s way of saying “The Incline is open for business again!”? I really couldn’t find out the reason for them being there. But my friend at the Petersen Automotive Museum said that it’s a 1932 truck with a “1934” on the license plate and that the “E” inside the square meant it was city-owned vehicle. (The “E” meant it was therefore exempt from taxes.)

I thought the auto-colorizer did a pretty good job bringing this scene to life.

These days, the California Incline sees a lot more traffic and now has a bicycle lane. This image is from July 2022.