Girls crowd onto a Life Guard vehicle at the top of the California Incline, Santa Monica, 1934

Girls crowd onto a Life Guard vehicle at the top of the California Incline, Santa Monica, 1934I don’t know what these five girls were doing sitting on a Ford truck at the top of the California Incline overlooking Santa Monica beach, but if you put a bunch of pretty girls on a vehicle, they’re bound to be promoting something. The truck is marked “Life Guard” so maybe it was a promo for them? Or maybe the Incline had been closed for repairs and it was the city’s way of saying “The Incline is open for business again!”? I really couldn’t find out the reason for them being there. But my friend at the Petersen Automotive Museum said that it’s a 1932 truck with a “1934” on the license plate and that the “E” inside the square meant it was city-owned vehicle. (The “E” meant it was therefore exempt from taxes.)

I thought the auto-colorizer did a pretty good job bringing this scene to life.

Girls crowd onto a Life Guard vehicle at the top of the California Incline, Santa Monica (colorized)

These days, the California Incline sees a lot more traffic and now has a bicycle lane. This image is from July 2022.

 

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One response to “Girls crowd onto a Life Guard vehicle at the top of the California Incline, Santa Monica, 1934”

  1. I was able to find another photo in another part of your blog. It has 3 of the 5 girls shown in this lifeguard truck photo. The girls in the photo I am talking about are the same ladies at the rear of the lifeguard truck, and are holding up a giant key, suggesting a grand opening. The middle girl changed her pants for shorts, and kept her shoes off. The a link to that part of your will be provided in the Website field, since I do not see a way to put an attachment with my message.

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