Night shots like this one are taken with a slow shutter speed, so it makes the lights seem brighter than they actually were. Even so, it does make for a gloriously atmospheric shot, doesn’t it? We’re looking up Broadway past the Rialto Theatre at 812 S Broadway in downtown Los Angeles. At the time, a movie called “Today” starring Conrad Nagel was playing, which dates this photo at 1930. At the time, downtown LA was the center of city, and Broadway a golden thoroughfare of cinema palaces. The Rialto was one, and just past it was The Tower, where “The Jazz Singer” was first shown before its revolutionary New York premiere.
The Rialto is still around, but is now an Urban Outfitters store, and the Tower is now an Apple store. This image is from February 2023.
Leave the marquee and build up!
I like the Adohr milk sign. That’s the dairy that delivered our milk when I was a kid.
Do you know how Adohr got its name?
They actually had a dairy just north of the 405 off La Cienaga. My brownie troop toured it in about 1959-60.
Hi Paula, I still remember waiting for the milk man to come with a dry bowl of cereal. Sometimes he ran late. I was looking at a Facebook page called Valley Relics Museum and they have a photo of Adohr Dairy in 1916 on Ventura Blvd with some info.
Didn’t the name come from spelling the farmer’s name backwards?
Adohr is indeed Rhoda spelled backwards. Rhoda Rindge Ambramson basically inherited Malibu. Adohr Farms dairy was one of many her many ventures.
In the late sixties my route to work was down La Cienega. The Adohr milkmaid statue was a highlight of the trip. I was sad when it finally disappeared, and still think of it whenever I drive past that spot.
I forgot about that statue! Thanks for reminding me. I think the Helmsman statue was more memorable for me. 😜
I’ve been seeing Arden Milk signs everywhere in images. And now you toss an Adohr out! Throw me the Bosco, or at least the Ovaltine.
Current photo looks like a ghost town!!!!